Velvet Inc. is a luxury women's clothing boutique with a mission to help modern women build capsule wardrobes so that they can feel confident and comfortable in any setting. Their goal is to make every piece in your closet fit like the 'little black dress' that never lets you down. Velvet Inc. carries elevated, timeless, versatile pieces that never go out of style.

velvet inc.

women's fashion boutique

scope:

Brand Identity
Social Media
Print Design

Velvet Inc.'s logo typography was selected to reflect the solid confidence of wearing that go-to outfit we all have in our closets for any occasion. The sleek, modern brand mark echoes the philosophy of a timeless and versatile capsule wardrobe. The neutral color palette with a pop of emerald green represents the manner in which every woman can have a signature shade that she loves and incorporates into her wardrobe. 

behind the design

Velvet Inc.'s social media strategy focuses on telling the brand story to connect with the audience on a deeper level. With an emphasis on video content creation, primarily IG Stories and Reels, the brand will consistently share how to mix and match capsule wardrobe pieces, inspiring their audience with new ways to style pieces they already love. To build "like, know, and trust," their content strategy will also incorporate behind the scenes and interactive content where their audience participates in selecting new merchandise for their upcoming releases.

behind the strategy

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