Hacienda Santa Clara came looking to craft an online presence that reflects the high quality experience of guests at the Hacienda, and that showcases the incredible beauty of the establishment. 

Established in 2010, Hacienda Santa Clara, is a destination center for education and events located in the heart of Mexico - San Miguel de Allende.  Their mission is to provide the place where higher education, government, and the private sector can meet to solve problems. They primarily host full-service international field experiences for higher education, professional development conferences, and special events like weddings and cultural festivals. 

Hacienda Santa Clara

Education and events center

scope:

Brand Identity
Website Design
Social Media Management
Content Creation
Photography

The buildings at Hacienda Santa Clara are connected by a myriad of curved pathways that wind through the lush gardens on the property. Walking from one building to another, visitors encounter patios, fountains, and bronze statues tucked into the foliage. We chose to incorporate curves into the logo typography to echo the architecture, fill with arches, and it's curved pathways. The Hacienda also inspired the color palette with the blue-green patina of the bronze statues sprinkled throughout.

behind the design

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behind the strategy