You’re probably thinking about rebranding your business but you’re not sure if it’s the right time or if it’ll be worth it. Here are 4 signs you may be experiencing to help you feel clarity in making the decision to rebrand:
Signs Your Business is in Need of a Rebrand
1. Your Business Vision Has Grown
As your business grows, your branding needs to grow with it. It’s very different being in the first month of your business, as opposed to your second year. Over time, you’ve come to better understand your customers, who they are, and what they need from your products or services.
2. You’re Struggling to Attract Clients You Align With
Maybe you’re getting a consistent flow of inquires or sales, but you’re not finding your dream clients that you truly “click” with. Or maybe you haven’t gained a loyal customer fan base yet.
These are signs you should review your current branding and consider a full rebrand or a refresh of your brand identity.
3. Your Branding Doesn’t Reflect the Quality of Your Work
You know your work product and customer experience are high-quality, but your branding isn’t capturing that essence.
Your branding ought to be like the “Little Black Dress” in your closet – your go-to for every occasion that never lets you down. It always makes you feel comfortable and confident, because it fits you perfectly.
4. Your Business Isn’t Standing Out From the Crowd
Do you feel like you’re getting lost in a saturated industry? The good news is that with the right branding, your business will soon stand out from your competitors and become memorable for your audience.
If your brand isn’t the top of mind or first choice for your ideal customers, it’s time to go back to basics. Become clear about who your customers are and what they need by going through an intentional brand strategy process.
If you’re nodding your head yes to any of what we’ve talked about so far, you know that your business is ready for a rebrand. Now might be the time to consider working with a professional designer.
What are some of the benefits of working with a designer instead of DIY-ing your branding?
Feeling Confident in the Direction of Your Brand
You’ll feel aligned with your branding as your business continues to grow, because it was intentionally created to support and fuel your long term vision.
Investing in your brand identity is one of the best ways to increase your bottom line.
According to the Design Council:
- Businesses that add value through design see a greater impact on business performance than the rest.
- For every $135 a business spends on design, turnover increases by about $303
Find an Authentic Way to Stand Out
A designer will guide you through a brand strategy process. My process involves doing a deep dive on the background of my client’s business and helping them find clarity as to what makes their business unique.
Pinpointing the characteristics that make your business special and meaningful to your clients is the secret sauce to standing out! Then, I integrate those meaningful details throughout your brand identity – authentically reflecting the brand.
Professional branding offers design solutions that clear away clouds of doubt and will propel your business forward. If you’re ready to invest in a rebrand, or a refresh, check out my services page to learn more about working together. Feel free to fill out my client application form here and we can discuss any questions you may have.